Basic HTML Version
THE
FUTURE
OF
STADIA
D
espite the best efforts of media outlets like Fox to keep you at
home, the peak level for supporting your team is going to the
game. You might love your match ensemble of dated replica
jersey and lucky red jammies, but nothing can compare with
being surrounded by thousands of people who are connected through
their love of a team.
Stadiums provide the keystone to every club’s revenue flow. Bums-
on-seats was the first principle of club management, until the recent
development of mega-television deals. But more than reliable cash
flow, the stadium is a symbol. Stadiums can either include or exclude,
they can cater or punish, they can be comfortable or discomforting.
The future of the stadium is coming, and with identity and cash on the
line, the future is going to be bright.
By Timothy Mottram