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                                                                          Olympic news                                             THE JOURNAL OF SPORT,  LEISURE & RISK  WITH AN INTERNATIONAL PERSPECTIVE         November 2021




             Happy Anniversary                                                                                                     In talking to Peter, you know that his real      is perhaps mostly due to the quality

                                                                                                                                                                                    of our underwriting criteria but, what
                                                                                                                                   passion is sport and that comes through
             Sportscover!                                                                                                          Company. The mantra is ‘We are Sport’.           commitment to the health and wellbeing
                                                                                                                                                                                    sets Sportscover apart is its absolute
                                                                                                                                   in speaking with everyone else in the
                                                                                                                                                                                    of the sport, fitness and leisure industry.
                                                                                                                                   Fittingly, Simon Allatson, Sportscover
                                                                                                                                   Australia’s CEO, has a distinguished
                                                                                                                                   background in sport including as CEO of
                                                                                                                                   National Ice Sports, Swimming Australia,         We live and breathe sport, in particular,
                                                                                                                                                                                    and we are motivated every day to find
                                                                                                                                   Athletics Australia and the Sydney Kings         additional ways to support the sector
              Back in 1986, Sportscover Chairman Peter         Sportscover has also been recognised for
              Nash had a vision. He knew that there            its first class service and products within                         NBL franchise, so understands the risk           throughout Australia. I would be hard-
              was a need for tailored sports insurance         the insurance industry by winning three                             management and insurance needs of sport          pressed to identify another underwriting
              products for sport at all levels even            Australia and New Zealand Insurance                                 from a hands-on perspective.                     agency as focussed on ensuring our
              though his contemporaries told him it            Institute Awards, two as ‘Underwriting                                                                               clients succeed as Sportscover. That
              would never work.                                Agency of the Year’, and also for ‘Best                             Simon endorses the view that the whole           commitment was set 35 years ago and
                                                               Youth Employer’.                                                    ethos of Sportscover is about supporting         remains as true today.”
              Since then, Sportscover has become                                                                                   sport;
              probably the best known name in sports           So what has made Sportscover so                                                                                      So, after 35 years, Sportscover is still
              insurance, noted for its dedication to           successful over the past 35 years?                                  “Sportscover Australia is one of the             going strong and focused on continuing
              sport and its innovations that are adopted                                                                           great sports insurance success stories.          to provide essential services to sport
              by sport, such as the first insurer to make      “We are passionate about what we do                                 From a small, family owned suburban              through a dedicated, flexible and sports
              pitch sign-off sheets compulsory and the         and how we do it. We don’t just offer                               underwriting agency dipping its toe in           mad staff for many years to come.
              introduction of the blood rule                   risk transfer solutions but take a holistic                         the water 35 years ago, Sportscover has
              among others.                                                                                                        become the ‘go to’ provider for sport,           Here’s to the next 35 years.
                                                                                                                                   fitness & leisure insurance. Our growth

              When other insurers found
              the going too hard and
              withdrew from the sports            Sportscover Australia is one of
              market, as was the case             the great sports insurance success
              during the period of tort           stories. From a small, family owned
              reform in the early 2000’s,         suburban underwriting agency
              Sportscover went from               dipping its toe in the water 35 years
              strength to strength by             ago, Sportscover has become the
              continuing to provide the           ‘go to’ provider for sport, fitness &
              insurance needed to keep            leisure insurance”.
              sport going, particularly at
              grass roots level.

              In fact, some of Sportscover’s clients have      approach by working in partnership
              been insuring through the Company since          with our clients to provide value added
              the very beginning and, whilst many of           services through a joint problem solving
              the earliest clients were from the martial       approach”, says Peter Nash.
              arts disciplines, the whole range of
              sports ranging from AFL to yachting and          “But we wouldn’t have been as amazingly
              everything in between were also there at         successful without the fantastic support
              the start and still are.                         of the brokers and the sports clients that
                                                               we work with, so the real thanks for the
                                                               wonderful 35 years goes to them”, he adds.


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