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Sportscover appointed Official
Insurance Partner for the Yonex BWF
World Badminton Championships
million people playing it on a regular
basis. Sportscover is a specialist sports
insurer with a global presence, and when
the opportunity arose to partner the Yonex
BWF World Badminton Championships
we had to take it. We are delighted to be
able to support the game at the premier
badminton championships.”
Mr Nash added, “The World Badminton
Championships will provide us with
an opportunity to further develop the
presence of Sportscover in the global
badminton marketplace. We already
do business in many countries around
the world and are actively developing
commercial relations, but this will be a
significant step in the evolution of our
brand in other territories. To be associated
with one of the most prestigious sporting
events at Wembley Arena, London, the
official Olympic venue for badminton next
year is very special”.
Sportscover’s
branding
appeared
courtside when the best badminton
players from all corners of the globe
did battle in front of the crowds at
Wembley
Arena
and
worldwide
television audience in over 25 countries,
Adrian
Christy,
Chief
Executive
of Badminton England said of the
relationship, “Sportscover has a long
tradition of supporting sports and sports
people so we are delighted to welcome
this global business as the latest partner
for the Yonex BTF World Championships.”
See Badminton World Championships
round up on page 21 for more details...
Sportscover was the Official Insurance
Partner for the Yonex BWF World
Badminton Championships. The event,
staged by Badminton England, took place
at Wembley Arena, London, between the
8th and 14th August 2011.
Peter Nash, founder and group chairman
of Sportscover, explained the reasons
for partnering with the Yonex BWF World
Badminton Championships: “Badminton
is a major global sport with over 250
sportscover.com
SPORTSCOVER SPONSORSHIP FUND!
SPONSORSHIP FUND
20 x US$750
Sporting Grants Available
To Grassroots Sporting Organisations Worldwide
Apply online at sportscover.com/ssf
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applications for Round Three
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Images: Badmintonphoto.com