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Golf Australia’s biggest participation
program for kids is
MyGolf
(the
equivalent of Auskick for Aussie Rules)
mygolf.org.au
For women, there is a new program
called SwingFit
golf.org.au/swingfit
which is what initiatives like GOLF MONTH and the MyGolf
Sporting Schools program are about.
Australia is about to witness its first GOLF MONTH, an
exciting new participation event that is an extension of the
old Playgolf WEEK.
GOLF MONTH kicks off this October, right around the
country. Golf Australia and the other key stakeholders, such
as the PGA, ALPG and state and territory golf associations,
are fully behind expanding the program from a week to
a month, in line with feedback received about previous
campaigns.
Playgolf WEEK began in 2013 in South Australia as a pilot
program, and was picked up nationally in 2014. More than
7000 people participated in programs run throughout the
country in November last year, but the clubs and golf facilities
who took part have indicated they need more time.
Hence GOLF MONTH, part of the overall strategy for growing
the game in this country.
In addition, Golf Australia and the PGA of Australia are
offering a MyGolf Sporting Schools program which is
expected to engage children across Australia in what
will be the country’s largest school-based participation
program, working under the banner of the Australian Sports
Commission.
Within the MyGolf Sporting Schools program we aim to
introduce children to the game of Golf through fun, engaging
and challenging games and activities that are easily suited
and adapted for a range of age groups and skill levels within
the school environment. The Program runs for four weeks
in a school program with an optional fifth week at a local golf
club or facility to further enhance the children’s experience.
We are seeking registrations and this can be done at www.
sportingschools.gov.au
As for GOLF MONTH, it is aimed at driving club membership
and to re-engage lapsed golfers under the banner ‘Rediscover
Your Drive’. Part of the strategy is to encourage golf people to
introduce friends and family to the game.
We have research to tell us that up to 92 percent of casual
golfers, and 80 percent of club members, started playing the
game because they were introduced by someone close to
them. It is something we need to encourage and to capitalise
upon.
In GOLF MONTH we will offer up a coveted place in the
Emirates Australian Open pro-am this November in Sydney
to a golfer who introduces a new member for a golf club. Any
golfer who manages to recruit a new member can enter a
draw for the prize.
There will be hundreds of golf clubs and facilities running
activities during the month of October, with details at the new
website www.playgolf.com.au.
I urge golf people to get on board.
TOUCHLINE
ISSUE 21 | AUGUST 2015 |
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