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takes on the retail game
Austr lia
HOCKEY
In a competitive global sporting
landscape, Hockey Australia’s
commercial team are taking on
the retail game as a strategic
approach to diversifying
revenue and engaging with
hockey fans around the world.
For a National Sporting
Organisation who has
historically relied heavily on
funding from the Australian
Sports Commission, it has been
a rare shift in mindset to delve
into the retail space to capture
revenue opportunities outside
of major funding partners and
sponsorship dollars.
Hockey Australia’s Marketing
Manager, Josh Givoni believes
Hockey Australia’s online shop
has become an important
channel to engage with the
Kookaburras and Hockeyroos’
global fan base.
With product lines covering
team based replica apparel,
lifestyle products, national
junior participation program
accessories and officiating
apparel, the online shop now
offers significant expansion
opportunities for the future,
especially with an Olympic
Games around the corner.
To check out Hockey Australia’s
online shop, aptly named
“The Hockey Dugout”, head to
hockey.org.au/shop.
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ISSUE 21 | AUGUST 2015