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Touchline issue 24 | September 2016 | 35
Real Madrid have been toppled by Dallas Cowboys as the
world’s richest sports team according to Forbes, despite
winning the Champions League.
They have been leapfrogged by the Dallas Cowboys in the No1
spot with a value of £3billion in the new Forbes list, regardless
of the fact that the NFL team have had their worst season since
1989. The Cowboys become the first non-soccer team to top the list.
Arsenal were the biggest riser in the whole list and are now 23rd.
The ranking does not take into account the bumper Premier
League TV deal which will see clubs in the English top-flight
shoot up next year.
DALLAS COWBOYS TOPPLE REAL MADRID AS MOST VALUABLE SPORTS TEAM
RYAN LOCHTE LOSES ALL HIS MAJOR SPONSORS AFTER RIO ‘MUGGING’
U.S. Olympic swimmer Ryan Lochte lost all four of his major
sponsors, including Speedo USA and Ralph Lauren Corp,
following his apology for an “exaggerated” story about being
robbed at gunpoint at the Rio Games.
Lochte’s version of the incident embarrassed the host city,
angered local officials and further revelations about it —
casting doubt on Lochte’s story — dominated news coverage
of South America’s first Olympics. The U.S. Olympic Committee
also issued an apology after Lochte’s version of events was
shown to be false.
Sponsorship and endorsement deals typically include “morals
clauses” that allow sponsors to terminate deals early if they
feel the athlete has behaved poorly in public.
Lochte, 32, won one gold medal at the Rio Olympics.