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Insight
11
Vancouver 2010 Breaks
Viewing Records
The International Olympic Committee (IOC) estimated
that half the world’s population – about 3.5 billion people
– watched at least some of the Vancouver Winter Games,
47% more global television coverage than for the Torino 2006
Olympic Winter Games.
Timo Lumme, managing director of IOC TV, said that the
digital revolution had changed the way people consume
events like the Winter Olympics.
“In four short years from Torino to Vancouver, we’ve had the
continuing digital explosion,” he added. “We’ve had huge
growth in this area – in fact, we now have the same amount
of hours globally covered on digital media as we have on the
old broadcast media.”
More than 300 broadcasters and another 100 websites around
the world are carrying Olympic coverage.
The Canadian broadcasting consortium also broke digital
records. There were more than 110 million page views
on its French and English websites at the end of day
10 of the Games, compared to similar numbers on
day 15 of the Beijing Olympics.
Approximately 10.4 million Canadians tuned
into the men’s Canada-United States hockey
game, making it the most-watched sports
programme in Canadian history.
Below are some other statistics that reinforce
the fact that major sporting events such as
the Olympics are becoming more and more
accessible across the globe through different
forms of media:
l
50,000 hours of total broadcast hours of
the Games across all media platforms around
the world.
l
6,000 hours of coverage worldwide on mobile
platforms.
l
275 million visitors in total to
www.vancouver2010.com
,
shattering
the previous record of 105 million
set during the Beijing 2008 Games.
l
14,000 followers on Twitter.com/
2010Tweets.
l
More than 1.25 million downloads
recorded for the official mobile
spectator guide, which for 10 days
of the Games was the No. 1 free
app in Canada.
l
1.1 million Facebook fans, nearly
four times the total amount for
Beijing at the conclusion of the
2008 Games.