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HOW LOSING CAN BE EXPLAINED AWAY






            WHOSE FAULT WAS IT?






            HOW LOSING CAN BE EXPLAINED AWAY




            Timothy Mottram


             t is a particular trait of the sports
            Ifan that they distance themselves
            when times get hard. When a team
            plays well and wins, it is all about
            how well “we” did. But a couple of
            reversals later, and suddenly “they”
            comes into play.  The collective is
            alive and well in the good times, not
            so much in the bad.
               Sport is such an emotionally
            charged and crazy past time that it
            is no wonder that psychologists look
            at it as a fertile ground for studies.
            Logic is rarely at the foreground, and
            given that this can be a very serious
            and costly endeavour, excuses are
            never far away.
               Managers are probably the worst
            culprits when it comes to distracting
            the reader from the truth.  While it
            is almost impossible to fire a player
            who is down on his luck, a manager   function of a larger psychological   external factor that was almost
            is the ultimate straw man who     concept concerning attribution   mythically ridiculous.  In April
            can be jettisoned as soon as the   errors.  As humans have a great deal   1996, Manchester United were just
            people at the top start asking tough   of trouble holding two contradictory   coming off a winning streak of 11
            questions. So it is in their interest   views at the same time, so we try   out of 12 matches. Suddenly finding
            to distract and equivocate, to put   to explain away personal failure   themselves on the wrong end of a
            the blame for the loss at the feet of   through events that are outside of   3-0 scoreline, Fergie looked around
            anyone else.                      our control. Otherwise, we might   the changing rooms at half-time and
               In 1980, a couple of researchers   have to concede that we are not   decided the reversal was nothing to
            by the names of Lau and Russell   great at something.              do with the defence: it was about
            decided to test how this blame shift   This is very important for sports   the shirts.
            was arranged. Their hypothesis was   people, as they rely so thoroughly on   United’s grey away strip was in
            that when teams win, they would   their positive self-image to compete   keeping with some of the ridiculous
            claim this was a result of intrinsic   effectively. For one to actually   and garish nightmares of the
            factors: such as following the game   take responsibility for a poor   90s, but it was only The Greatest
            plan or having exceptional skills.   performance would be to undermine   Manager Of All Time who could
            When they lose, extrinsic factors   all the ego-driven determination   augur that the shirts had turned his
            are summoned as reasons for the   fostered over a lifetime.        players “invisible”. According to Lee
            reversal.                           In football, Sir Alex Fergusson   Sharpe, one of United’s players on
               In technical terms, this is referred   rarely took the blame for a   the day, the first thing the manager
            to as ‘self-serving bias’, which is a   loss, but one event revealed an   said when he entered the room






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